Psiho Help

Psiho-Help — Complete website redesign and SEO strategy for Dr. sc. Džanan Berberović, a psychologist and court-appointed forensic expert based in Tuzla, Bosnia and Herzegovina. The project involved end-to-end brand development, information architecture, and technical execution: visual identity (custom monogram logo, typography system, color palette), content strategy targeting two distinct audiences (private clients and legal professionals), and a full WordPress build using Bricks Builder. On-page SEO was implemented through structured data (LocalBusiness, Person, Service, FAQ, and Review schemas), sitemap optimization, and integration with Google Search Console, Analytics, and Business Profile. Within weeks of launch, the site achieved a 250% week-over-week increase in clicks and a 20.4% click-through rate — more than double the industry average for its ranking position. The homepage rose 280% in click volume, and FAQ schema markup began surfacing content for long-tail informational queries (e.g., "koliko traje opservacija") — validating the structured data implementation across service pages.